New Balance Gaming is a campaign aimed to get involved in the gaming community at large. Providing products that give what gamers need most – comfort. New Balance is known for the most comfortable shoes. Welcoming the gaming culture into the comfort classic family is our initial goal. The best gaming shoes and attire are those that aren’t noticed – while gaming of course. If shoes are too high of a price point, we offer a line of apparel that represents legendary characters at introductory prices. Ease into our offerings without missing out. With New Balance Gaming, you just outfit your own character to begin your journey – in game or in life.