#LetsGoPickup
Advertising, Initiatives
01–10–2019


︎ Type: Event
︎ Period: 2018
︎ Medium: Social Media
︎ Status: Completed

In lieu of the 2018/19 government shutdown, Toyota’s goal was to encourage the public to take care of our National Parks when unstaffed. Two simple hashtags call out the movement: #letsgopickup #toyotapicksup

#LetsGoPickup invites the world to get outside and help maintain the parks we love. Not just one particular day, but everyday in some small way. Together, we can rethink the routines that keep our minds idle in effort of keeping parks clean.

Take a look at the faces and places that inspire our #LetsGoPickup community, then join us by sharing yours